Muhammad Khurram Baig Chief Commercial Officer
Khurram has been associated with TPL for over 12 years and has served the group in various positions. He joined TPL Trakker as Assistant Manager- Sales and over the years worked hard and diligently to get to this level.
Khurram has a proven ability in developing processes related to sales forecasts, planning & budgeting aligned to industry standards; evaluating sales process quality, potential operational bottlenecks and implementing various process improvement initiatives for enhancing operational efficiency.
He oversees the functions of Sales with a vision and strategy that will introduce optimization in terms of efficiency and cost. He will also work on the Sales and Marketing strategy, develop and implement the marketing plan, customize and implement new products, packaging, pricing models, provide cross-functional communications, manage overall customer satisfactions and drive revenue growth for both new and existing customers. He also works on the digital initiatives & transformation alongside with the businesses to ensure the business stays on track with its objectives and exceeds targets.